From transactions to interactions: Expanding the role of payment terminals | PAYSTRAX
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POS

From transactions to interactions: Expanding the role of payment terminals

The retail and service industries are evolving rapidly, driven by technological advancements in payment processing. Traditionally, businesses relied on basic pin-pads for transaction processing. However, modern Android-based POS devices are transforming the landscape by offering a multitude of features that extend far beyond mere payment processing.  

We can already notice important changes in the POS business and what useful features Android terminals are bringing. All of this is making a difference on how payment devices can be adopted to the different business needs. It’s not only a payment terminal anymore. 

How the latest payment terminals can be used in different areas of business presents our Product Manager Julija Vilkute. 

payment processing

Event Management

Event organizers can use Android POS terminals to scan tickets at entry points using the built-in camera or NFC reader. The same device can generate and print new tickets on demand, request payments via integrated payment processing, and print receipts using a connected Bluetooth printer. 

For example, at a music festival, attendees purchase tickets online and receive QR codes. Upon arrival, staff use Android POS terminals to scan the QR codes for entry. If attendees need additional tickets for VIP areas, they can purchase them on the spot, pay using a card or mobile wallet, and receive printed tickets instantly. 

Food Ordering

In restaurants or food trucks, Android POS terminals can be used to take orders at the table, process payments, and print receipts. Staff can input orders directly into the device, send them to the kitchen, and handle payments all in one go. 

Delivery Services

Delivery companies can use Android POS terminals to manage orders, optimize delivery routes, and capture proof of delivery. Drivers can scan barcodes on packages, accept payments upon delivery, and obtain digital signatures. 

Marketing and Advertisements

Businesses can use Android POS terminals to display targeted advertisements and promotions. The devices can also collect customer data during transactions, which can be used for personalized marketing campaigns with customers agreement. 

For instance, in a retail store, the POS terminal displays promotions for loyalty program members during the checkout. The device collects customer’s email address for future marketing news, enhancing customer’s engagement and retention. 

Retail Management

Retailers can use Android POS terminals to manage inventory levels, track sales, and analyse customer behaviour. Integrated applications can provide real-time data and insights to optimize stock and improve sales strategies. The system alerts staff when stock is low and provides sales analytics to help the business make informed decisions about future purchases and promotions. 

Julija VilkutėAndroid POS terminals, with their stylish and ergonomic design and mobility features, offer significant advantages for supporting customers across various industries. By integrating these terminals into their operations, businesses can not only improve efficiency and customer service but also enhance their brand image and create a more pleasant and supportive environment for clients. Embracing these versatile devices ensures businesses can meet the evolving demands of their customers while maintaining a modern and sophisticated presence. Find out the Top 5 features to look for in a modern payment terminal!

Julija Vilkute, Product Manager at PAYSTRAX